Hytrol Conveyor Co., Inc. has recently launched a Spanish version of its website, www.hytrol.com. The new website, www.hytrol.com.mx, is directed at more than 20 countries in Latin America and Europe whose primary language is Spanish. Both Hispanic and U.S. Integration Partners (IP) have contributed to the increased brand awareness and recognition of Hytrol in the Latin America regions, resulting in a significant need for a Spanish website.
"This website will definitely benefit Hytrol Latin America's marketing efforts, but most importantly it will better accommodate our customers who require technical assistance with material handling solutions," says George Reyher, Hytrol's Director of International Development.
The Spanish version includes everything from press releases and catalogs to installation and maintenance manuals, allowing Hispanic customers to find the information they need quicker and easier. The site also provides updates on specific news and events affecting the Latin American material handling market. Upcoming features for the site include an Integration Partner locator button that will be specific to the Latin America area and subtitles applied to all the videos on HytrolTV.
"Its implementation shows the commitment of Hytrol to support our IPs in the Spanish-speaking world," says Alejandra Garcia, Latin America Administrative Coordinator.
Phillip Poston, Manager of Marketing
Hytrol Conveyor Company