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| March, 2000 |
No. 389 |
© 2000 Hytrol Conveyor Company,
Inc. |
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| Hytrol's Mission in
Latin America
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"What is Hytrol
trying to accomplish in Mexico?" In the International Department,
this is a question we are frequently asked.
The answer is really very simple:
The same thing we try to do in the United States; TAKE CARE OF
THE CUSTOMER.
In 1997 and 1998 the
International Marketing Department conducted a survey in Mexico to
determine how to increase our sales in that market.
What we found was a little surprising; only a few potential
customers knew who Hytrol was. They
did, however, give us a very clear picture of what they required from
any industrial equipment supplier.
They told us they wanted a supplier who was focused on customer
service, committed to quality, and who demonstrated that they are in the
Mexican market for the long run. Too many times they had purchased equipment from foreign
suppliers who then simply disappeared leaving them with no source for
service or even spare parts.
Based on the results
from that survey, Hytrol made the decision to open a marketing support
office in Mexico with the purpose of expanding and supporting the
distributor base. In late
1998, we opened our office in Toluca, Mexico.
Toluca is the capital of the state of Mexico and is located about
one hour west of Mexico City. With a population of 500,000 and a large industrial
base, the city is a key business area for the country.
From this office we began the process of locating and assessing
potential distributors. Currently,
we have four employees at the Toluca office.
The main functions of this office are to facilitate research in
Latin America, provide marketing and technical support for our
distributors and act as the communication link between Spanish speaking
distributors and Hytrol in Jonesboro.
In the future, we may consider the possibility of building a
stockyard in Mexico. The
distributors have asked that we do this to cut transit time for
shipments and provide immediate availability, a clear competitive
advantage in the Mexican market. Whether
we build a stockyard in the future depends completely on the sales
volume of our Latin American distributors.
In 1999, we appointed
five new distributors in Mexico. This
brings the number of Spanish speaking distributors to twelve, located
throughout Mexico and South America.
We are working to train these distributors both in Jonesboro and
in their locations so they become knowledgeable about our product line
and become active members of the Hytrol family.
In the international
market, just as in the domestic market, we are committed to selling only
through distributors. In
order to do this successfully, we must support and train our
international distributors to the same level that we support and train
our domestic distributors. This
is the main reason we opened an office in Mexico, to better serve our
customers and to promote Hytrol in the Latin marketplace.
If you have any
questions about what we're doing in Mexico or any of the 15 countries
where we have international distributors, please feel free to contact
anyone in the International Marketing Department.
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Advanced
Conveyor School number 30 was attended by 23 distributors and
salespersons.
The Hytrol Advanced School gives students a more in-depth
course of study with regard to the technical aspect of conveyors and
conveyor systems.
Students are taught just what the distributor’s
responsibilities are in systems sales.
Also included in the curriculum is a look at system
“gadgets.”
Class Roster |
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Brad Parrish
Cicso-Eagle, Inc.
Jonesboro, Arkansas
. . . . .
Karen Cerney
Cicso-Eagle, Inc.
Little Rock, Arkansas
. . . . .
Ronald S. Ward
Tim Kos
W. W. Munroe Equip. Co.
St. Louis, Missouri
. . . . .
Herbert J. Lonegrass III
Nelson Equip. Co., Inc.
Metairie, Louisiana
. . . . .
Rick Emer
Babush Conveyor Corp.
Milwaukee, Wisconsin
. . . . .
Maureen Parker
IBT, Inc.
El Paso, Texas
. . . . .
Kirk Baumener
Tomas Flock
George Jumper
Fortna, Inc
West Reading, Pennsylvania
. . . . . |
Lawrence W. Johnson
Engineered Handling Systems
Memphis, Tennessee
.
. . . .
Alain Bossé
Ronnie Dawson
Trio-Pac, Inc.
Ville Saint Laurent
.
. . . .
Tim Brown
Dave Knight
Bastian Material Hdlg. Corp.
Louisville, Kentucky
.
. . . .
Jim Voshell
Todd Carroll
Conveyor Handling Company
Elkridge, Maryland
.
. . . .
Joseph P. Veltre, Jr.
Fortna, Inc.
Lancaster, Pennsylvania
.
. . . .
Stuart Arnold
Arnold Supply, Inc.
Pasadena, Texas
.
. . . .
Jacqueline Fontana
Phillip Poston
Hytrol Conveyor Co., Inc.
Jonesboro, Arkansas |
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January
2000
Jonesboro...
Century Conveyor Serv., Inc. Edison NJ
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February 2000
Jonesboro...
Century Conveyor Serv., Inc. Edison, NJ |
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. . . . . . . . . |
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Stockyard...
Advanced Equipment Co., Charlotte NC |
Stockyard...
Conveyors & Drives, Inc., Atlanta GA |
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Manteca...
Hytrol of California, Azusa CA |
Manteca...
FloStor Engineering, Inc., Hayward CA |
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The
Number Three in Group One of the 1999 Top Six Awards went to
Advanced Equipment Company, Charlotte, North Carolina.
Accepting the award on behalf of his organization is Larry
Abernathy, center right, President of the firm.
Bill Hawthorne made the presentation. |
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Bill
Hawthorne, right, Vice-president of Marketing for Hytrol, presents the 1999
Top Six Number Two in Group One Award to Bill Bastian, Jr., President of
Bastian Material Handling Corp.. of Indianapolis, Indiana.
The entire Bastian team was on hand for the ceremony. |
Gary
Ashley, center, President of Conveyors & Drives, Inc., Atlanta, Georgia,
accepts the 1999 Top Six award for the Number One position in Group One.
Presenting the award is Bill Hawthorne, second from left,
Vice-president of Marketing for Hytrol. |
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NorthWest
Handling Systems, Renton, Washington, was the recepient of the Top Six
Number One in Group Three for 1999.
Bill Hawthorne, Vice-president of Mareting for Hytrol presented the
award to Jim Franck, President of the firm. |
The Number One in Group Two 1999
Top Six Award went to Cisco-Eagle, Inc., Farmers Branch, Texas.
Bill Hawthorne presents the plaque to Chris Doyle, right, Sales &
Marketing Manager, and Mike Palminson, center, General Manager/Systems. |
| Obituary
 January
28, 2000
Today the world
lost a great man. At 1:00 a.m., EST, Herman Pfeifer passed away quietly at his
home in Oriental, N.C. His
wife Ev was by his side. Herman
had lived his life in such a way that he was an inspiration to
everyone who knew him. He
was like a strong, loving
father to many of us. Herman
was born June 28, 1910, so he would have been 90 in exactly five
months. I had the privilege to talk to him over the phone just hours
before he died and he sounded “great.”
He was sharp, strong, and had a wonderful attitude
regarding his recent problems with strokes.
There was no indication that this would be the last time we
would get to talk to him.
Herman
“created’ the soul of Advanced Equipment Company.
He was solely responsible for getting us on the right track
in the early 70’s. He worked tirelessly to put together a structure for us to
carry forward. I am
very grateful that he chose me to be the custodian of his
creation. He was very
proud of the fact that we have done well since he retired in 1981.
He was especially proud of the fact that the people he
chose stayed together all these years.
Everyone at AEC
has lost a great friend and supporter, but his spirit will always
be with us. If you
have a problem, just ask yourself, what would Herman have done.
Follow his example and you can’t go wrong.
With much love, Larry
Abernathy |
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March Distributor Service Anniversaries
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Fortna, Inc.,
West Reading, Pennsylvania: 47 years
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Babush Conveyor Corp.,
Milwaukee, Wisconsin: 43 years
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A.I.M., Inc.,
Houston, Texas: 38 years
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B-R Sales, Inc.,
El Paso, Texas: 26 years
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McKessock Engineering, Ltd.,
Scarborough, Ontario: 17 years
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Clearpak Singapore Pte. Ltd., ,
Singapore: 1 years
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